Writing the Book
The lynchpin to
this whole system is your book. You may already have one. If
you don't, you'll need one. The book, although providing a
bare minimum of revenue, is the detailed "outline" of your
From the book,
everything else can be built. If you want, you can write the
book yourself. If not, I can direct you to one of a number of
very qualified ghostwriters who can write the book for you. If
you can write it yourself, it will cost you NOTHING.
If you need
some help trying to figure out how much money you'll spend on
this portion of the process, it will be determined by the
amount of time to do the work and the specific ghostwriter you
select to work with you.
Cost: $0 -
$15,000 (Approximately, based on the complexity of the
Your Publishing Company
It MAY be a good
idea to make this venture a separate entity than your existing
businesses. I suggest you talk to Steve Soden at Soden and
Steinberger. They are great lawyers. To be honest, I've never
been able to refer anyone to a lawyer before I met these guys.
They are great. I trust them 1000% to do what's right for you.
They can be reached at: 619-239-3200.
want to speak with an accountant. Mine is a guy named Chris
Trinka. He can be reached at 212-628-3139.
If you already
have a lawyer and accountant, contact them. They MAY be able
to give you the right advice on what to do in terms of
incorporating, etc. If you contact either Steve or Chris, make
sure and mention that I sent you. I have a lot of clout with
these guys, so make sure and use my name.
Cost: $1,000 -
I have a great contact who will do both your cover design and interior design. He has a special deal only for my customers. Refer to www.FredSaysNick.com. Go to that site and check it out.
of the Book
If you write the
book yourself (and in many cases, even if you didn't), you
will definitely need to have it edited. You can have this done
by a wide variety of people at a wide variety of price points.
Prices for half-way decent editing runs anywhere from $30 -
$95 an hour.
I have been
VERY disappointed with editors. I've found most of them to be
pretty flaky. Call me for my latest recommendation.
Cost: $250 -
$1500 (Wide range due to the differences in the writing skills
of different authors)
covers of the book is the text itself. In order to make it
look good, you have to design the "interior" of the book. This
includes pagination, chapter headings, etc. This is a time
consuming process and CAN be done yourself if you're so
inclined. It's up to you, but I'd leave it to the
professionals. Tami and her partner Erin at TLC Graphics are
whom I use. Once again, they are my recommendation. Prices on
these services generally go from a low of $5 per page to a
high of $10 per page. Contact Tami Dever at the number and
email I mentioned above.
Cost: $500 -
You will have to
reserve yourself a set of ISBN numbers. If you're publishing
books or any other information products these are mandatory.
They serve as you social security numbers for your books,
audios and videos.
must be assigned a separate ISBN number. They can be obtained
through RR Bowker. They can be found at www.bowker.com. You
can order them either 10, 100 or 1,000 at a time. If you see
yourself doing a lot of information publishing, get a set of
100. The price below assumes 10 at a time.
You will need to
reserve the appropriate domain names for you and your
materials. This is not as simple as you think. You'll need to
consult with me before starting the process. Make sure to
reserve misspellings as well. My best example is my site:
www.speeking.com. This one caters to professional speakers. I
don't care whether or not they can spell, I just want them to
I have a
different website for almost every product I sell. Domain
names are cheap. Use different ones where appropriate.
produces a lot of "type in" traffic. That means that people go
to their browser and type in something and just hit the return
button. If they type in SPEAKING and type it wrong with two
E's, they find me. This can be done most cost effectively and
www.ultracheapdomains.com. Expect to pay less than $10 per domain name, per year. By
way of full disclosure, I own this site, but I make virtually
NO money at these rates.
If you need to
understand more about domain names, contact my friend Wade
Thomas. He's the domain name expert. He can be reached at
(Assumes 5 domains, more if more are reserved)
look attractive and win awards may not produce revenue. Don't
be fooled! I'd rather have an ugly site that produced a lot of
revenue rather than the reverse. Create a site to most
effectively market and sell your products and services. This
design should be VERY different than most of the traditional
models of designing websites that DON'T work.
I have a guy
that I recommend that you use who is both inexpensive and
knowledgeable. His name is Stanley Dumanig. He can be reached at
http://www.FilipinoWebmasters.com. His email is at stanley(at)filipinowebmasters.com.
works on a $1000 retainer and charges $65 per hour against it.
I've told him he is undercharging, so this is subject to
Set up the
backbone to your automated product marketing system with
WebMarketingMagic. WebMarketingMagic is a piece of software
that is "server-based." This means that it doesn't sit or
reside on your computer. It sits out there in cyberspace. To
your customers it looks like it's on your site and will work
as fast as anything on the market.
I found this
program after I figured out all the things I needed for myself
and my clients in a piece of software. When I went out to
price all of the various items individually, it came to well
over $3,000. WebMarketingMagic has all of the elements I
wanted and more for just $600 a year.
gives you everything you need to run your business simply and
proprietary program which can handle all of the technical
things necessary to make this system work. It does more than
most of the programs out there for less than 1/3rd of the
price. You can test drive the system for 30 days for $3.95 at:
Cost: $600 per
year; $200 one time sign up fee for an on-line merchant
account so you can accept credit cards.
Account Set Up
If you're going
to be selling products and services, whether on or off-line,
you'll need to accept credit cards. This is NOT an optional
item. The problem is there are plenty of shysters out there
who will take you for a ride.
is that you get both an online AND an off-line merchant
account. Will this cost more? Yes. Will it be worth doing?
Magic Set up and Testing
Stanley Dumanig can
help you set up and install the system on your computer if
you're not technically inclined. I'd recommend that you TRY
and do it yourself to learn the power of the program. If you
can't handle it, email Stanley. He's at the contact info above.
Cost: $500 -
The key to a
successful website is to have good copy. Copy that sells. Copy
that compels a visitor to your site to pull out their credit
card and give you their money. Copywriters are available at
all different price points. I've got a number of people that I
can recommend to you at a wide variety of prices. Call me for
Cost: $750 -
learn using different modalities you'll need to create a
series of products at different price points and of different
"types." This includes audios, videos, CD-ROMs, seminars,
teleseminars, bootcamps, coaching, etc. Your prices points
will range from $10 to $1,000.
Cost: As a
coaching client of mine, my time to help you in this area is
included in my fee. You will only be charged the true COST of
creating your products.
of the 5-7 Page Reports
You will need to
create some low end reports. These should be anywhere from 5-7
pages in length. They should be made available in both
physical and digital form.
can then be sold for less than $10 and be an inexpensive way
for people to "wet their feet" with your services. Each report
should have a "resource box" at the end of it to tout your
other products and services.
Consultation and review of reports are included in my fee
There are three
ways to do audios. First, record yourself talking solo in a
studio. This is not recommended. Second is to record an
interview with someone using the extensive outline. Third is
to record a live seminar. The best way to do this (I've found)
is to get 8-10 people around a large boardroom table and do
I will work
with you to help create the best audio products that we can.
In all likelihood you'll end up with a number of different
audio products on a variety of topics. Once created, you'll
then get them duplicated. I recommend that you see either
Kingdom (kingdom.com) or Rich Rubinstein (www.tapeduplicatorman.com).
I've produced a
LOT of audio programs for myself and my clients. Take
advantage of my knowledge and expertise.
Cost: The time
to do these audios is included in my fee
Videos can be an
expensive item. There are three ways to do them. You can
either sit in the studio and look into a camera. This I do NOT
You can record
a live seminar or you can create a script and hire actors. In
all of these cases you'll need to pay for a camera crew to
shoot the event and for the video to subsequently be edited.
Often times these costs run about the same dollar amount. When
you get to the point where you're thinking of doing videos,
call me! This is one of my stronger fields of expertise. I've
produced hundreds of audio and video programs for myself and
Cost: The time
to assist in the creation of videos is included in my Fee;
cost of video depends on the complexity of the project
Using the book
as an outline, you'll need to create a seminar. Before you do
any seminars you should have products ready to sell and make
sure you've read my e-book: "Selling Products from the
Cost: Review of
your seminar is included in my fee
seminars, but longer in duration, you should be thinking about
putting together more comprehensive 3-day events. You'll need
to understand how these work to maximize income and your
benefits from doing them.
and advise on putting your bootcamp together is included in my
and Implementing Teleseminars
easy to do and need to be recorded each time to be sold as
future product. You'll need to get the proper equipment to
record and to duplicate the audio tapes or audio files. I can
recommend some places for you to go to get this service.
Cost: I'll help
you to put the teleseminars together as part of my fee
products have been created, you'll need to start filling the
funnel with qualified prospects. Filling the funnel can be
done in numerous ways. These include, but are not limited to:
publicity, teaching classes at adult learning centers, writing
articles in magazines, writing ezine articles, etc.
on the methodologies used. Fred to advise you as part of his
for the Fred's Funnel System (PDF file)
Drive Traffic to
I've got over
150 domains. All of them make money. There are two parts to
success on your website. First, you have to design a site that
sells. The way to measure this is the percentage of people you
convert to buyers who visit your site. The greater the number,
the better. Second, you've got to get people to your site
A website is
worthless without traffic. I suggest you pick up a copy of my
book: "How to Double Your Sales on the Web in 90 Days or Less".
Depends on the methods of traffic generation you select
209 South Stephanie Street Suite B-209
Henderson, NV 89012
Click to email me